Sustainable Futures 09
Consumer perception and expectation of global brands and the growing opportunities to build sustainable brand value.
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The age of sustainability has arrived, but now we must drive it fully through our economic system (…). This shift will require nothing less than a complete change in mindset - one that views our planet as a long-term investment, rather than a business in liquidation.
Al Gore
Chairman
Generation Investment Management
Sustainable Futures 09 is designed to help progressive and engaged companies lead and benefit from sustainable change, by focusing on the opportunity and durable value in translating sustainability endeavours into sustainable brand value.
At the heart of Sustainable Futures 09 is a piece of primary research, talking to more than 20,000 consumers across ten markets about their perceptions and expectations of a sustainable future, and how these perceptions and expectations influence their relationships with high profile brands.
The result is a unique, vivid and comprehensive picture of how the myriad elements of the sustainability debate are increasingly shaping the already complex relationships between consumers and brands.
With the creation of a market-first metric - the Sustainable Futures Quotient - as well as access to forensic-level brand analysis and proprietary frameworks that capture evolving consumer sentiment, Sustainable Futures 09 represents a key resource for any forward-thinking business focused on understanding what a sustainable future may look like for their brand.
Countries:
- Brazil, China, France, India, Mexico, US, Germany, Spain, UK
Brands:
- Automotive: Peugeot, Citroën, Toyota, BMW, Volkswagen
- Telecoms: Vodafone, Telefónica
- Food: Nestlé, Danone
- Financial: HSBC, Santander, BBVA
- Retailers: Walmart, Carrefour
- FMCG: Reckitt Benckiser, Procter & Gamble, Unilever, L’Oreal
- Oil/Petroleum & Utilities: BP, EDF
